Ecjs NEWS MEDIA & POLITICS •

I. Endorsing a political candidate

• Introductory facts
Traditionally before a major election US & UK news press endorse a political party or candidate that is to say they specifically state or declare their support for them - or not...
Examples: The Sun’s and the Daily Mirror’s endorsements for the 2017 snap election on June 8, 2019 & The Economist criticising both US presidential candidates George W. Bush & John Kerry on October 30-November 5, 2004.

• Comparing two endorsements
Example of two endorsements from the 2020 U.S. presidential election :
- The New York Times opinion page, October 6, 2020.
- The New York Post front page, Monday October 26, 2020.
(see Documents p.1lien or Presentation slide 2lien)

  The New York Times The New York Post
Political leanings supports Joe Biden, the former Democratic vice president endorses Donald Trump the current Republican president.
Visual style in black and white with simple fonts and no special effects & a half-page photo more colourful, with bright, vivid -garish? colours & highly visible full-page photo, text with upper-case letter in the endorsement and bold, large letter in the sentence
Writing style the text is simple, serious & urges Americans to elect Biden endorsement is explicit & its headline uses and plays on Trump’s 2016 electoral slogan
Generated impression serenity, calm, seriousness “louder”, more lively, combative, determined
=> quality paper popular paper